Grubhub Sr. Associate, Enterprise Growth Marketing Interview Guide

The Sr. Associate, Enterprise Growth Marketing position at Grubhub focuses on managing partnerships and executing marketing strategies that drive growth for the company. Here’s a comprehensive guide to the interview process for this role, including examples of the questions asked, the skills Grubhub is looking for, and tips for preparing.

Interview Process Overview

1. Recruiter Screening:

Initial Call:

The first step is typically a phone call with a recruiter. This is an opportunity to discuss your background and understand your fit for the role. The recruiter will explain the role’s responsibilities, such as managing partnerships, executing marketing campaigns, and working across teams.

• Example Question: “Can you describe a time when you managed a marketing campaign for an enterprise client? What was the outcome?”

The recruiter will also provide details about Grubhub’s culture and ensure that your experience aligns with the company’s needs.

2. Marketing Strategy Interview:

Campaign Management:

In the next round, expect to discuss your experience with campaign management and growth strategies. You might be asked to walk through a past project where you executed a marketing initiative aimed at growing an enterprise partnership.

• Example Question: “How would you design a marketing campaign for a new restaurant partner on Grubhub to increase their customer base and sales?”

You’ll likely be asked to describe how you would manage multiple campaigns simultaneously, working with cross-functional teams to achieve marketing objectives.

3. Data and Analytics:

Grubhub places a strong emphasis on data-driven marketing, so expect questions about how you use analytics to measure campaign performance, make decisions, and optimize results.

• Example Question: “Describe a time when you used data insights to adjust a marketing strategy. What tools did you use, and what was the outcome?”

Skills:

Familiarity with tools like Google Analytics, Excel, and Tableau will be valuable. You might also be asked to demonstrate your ability to analyze KPIs like conversion rates, customer acquisition costs, and lifetime value.

4. Cross-Functional Collaboration:

Stakeholder Management:

As the Sr. Associate, you’ll be expected to manage relationships with internal teams like Product, Sales, and Data Science. Grubhub is looking for someone who can effectively collaborate and ensure seamless communication across these teams.

• Example Question: “Tell me about a time you had to manage a challenging client relationship while ensuring internal teams were aligned on the strategy. How did you manage communication and expectations?“

5. Behavioral Interview:

Cultural Fit:

Grubhub values employees who thrive in a fast-paced, collaborative environment. During the behavioral interview, you will likely be asked to discuss how you handle pressure, manage competing priorities, and resolve conflicts.

• Example Question: “Tell me about a time when you had to manage competing priorities in a marketing campaign. How did you prioritize your tasks and ensure the success of the campaign?”

Leadership:

Even though this is an associate role, Grubhub will look for leadership potential, such as your ability to mentor or guide junior team members, and your approach to taking initiative.

6. Final Round:

In the final round, you may have an interview with senior management or executives. This is where you’ll need to demonstrate both your strategic thinking and your ability to execute at a high level.

• Example Question: “How would you approach expanding Grubhub’s partnerships with enterprise restaurants to enhance both our brand and theirs?”

The goal in this round is to evaluate how well you understand Grubhub’s growth goals and how you can contribute to achieving them.

Key Skills Grubhub Looks For

1. Partnership and Client Management:

Grubhub values candidates with experience in managing relationships with enterprise partners. The ability to communicate effectively with clients, manage expectations, and build long-term relationships is essential.

• Example: “Describe how you would build a strong relationship with a major restaurant chain to maximize their success on Grubhub.”

2. Campaign Management and Execution:

You should be able to demonstrate experience in executing end-to-end marketing campaigns for enterprise clients. This includes defining strategy, executing tactics, analyzing results, and optimizing for growth.

• Example: “Walk us through a complex campaign you managed. How did you measure success and adjust your approach if things weren’t going as planned?“

3. Data-Driven Decision Making:

Grubhub looks for candidates who can leverage analytics to make informed marketing decisions. Expect questions about how you’ve used data analysis to drive campaign performance.

• Example: “How do you use customer data to tailor marketing strategies and campaigns?“

4. Cross-Functional Collaboration:

Collaboration with teams like Product, Sales, and Data Science is key in this role. Grubhub values candidates who can build consensus, manage stakeholders, and lead cross-functional projects effectively.

• Example: “How do you ensure alignment across teams when working on a large-scale marketing initiative?“

5. Client-Facing and Communication Skills:

The ability to present, persuade, and communicate effectively with both internal and external stakeholders is critical for this role.

• Example: “Can you describe a time when you had to pitch a marketing strategy to senior leadership or clients? How did you structure your presentation?”

Example Interview Questions

Campaign Strategy:

• “How would you design a marketing strategy to increase the market share of Grubhub in a new city?”
• “Describe a marketing campaign where you faced challenges. How did you pivot to achieve your goals?”

Data and Analytics:

• “What KPIs do you prioritize when evaluating the success of a marketing campaign for enterprise partners?”
• “How do you handle data discrepancies between internal reporting and client reporting?”

Behavioral:

• “Tell us about a time you worked with a challenging client. How did you manage the relationship and ensure their needs were met?”
• “Describe how you handle tight deadlines and multiple campaigns running at once. How do you stay organized?”

Tips for Preparation

1. Understand Grubhub’s Marketing Strategy:

Familiarize yourself with Grubhub’s enterprise partnerships and growth marketing efforts. Understanding their target audiences, marketing tactics, and how they differentiate themselves in the competitive food delivery market will be essential.

2. Prepare Data-Driven Examples:

Grubhub highly values data-driven decision making. Be prepared to share specific examples of how you used data to optimize marketing campaigns.

3. Collaborative Skills:

Grubhub values team-oriented individuals. Be ready to share examples of how you’ve worked cross-functionally to drive marketing success.

4. Know the Food Delivery Market:

Understanding the trends and challenges in the food delivery space, especially related to partnerships, can help you stand out.